Forget SEO. Welcome to the World of Generative Engine Optimization

October 21, 2025 Zoë Schiffer, Louise Matsakis

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

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Apple MacBook Pro (M5, 14-Inch) Review: More of the Same
Apple MacBook Pro (M5, 14-Inch) Review: More of the Same

It's not as exciting as it once was, but the M5 MacBook Pro offers yet another breakthrough in performance.

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The AWS Outage Was a Nightmare for College Students
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The outage impacted online learning platform Canvas, which is used by half of college students across the U...