'There's a World Cup happening?' Are Americans excited about the tournament?

June 12, 2026

With the World Cup under way, how excited are people across the United States - and do they even know it's on?

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The World Cup of adverts: How brands are competing to entertain, not simply sell
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'There's a World Cup happening?' Are Americans excited about the tournament?
'There's a World Cup happening?' Are Americans excited about the tournament?

With the World Cup under way, how excited are people across the United States - and do they even know it's on?